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How Publishers Benefit from Demographix

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Greater return on your investment

Net-savvy publishing houses with multiple brands, active reader mailing lists and intensive survey needs in marketing, sales insight, research and editorial environments choose Demographix to fulfil all of their online survey requirements.

Our publishing industry customers include top names in magazine and newspaper publishing, including IPC Media, DC Thomson, Dennis Publishing, Hearst UK and Reed Business Information.

Publishers can make extensive use of Demographix, developing and deploying surveys to keep them up-to-date and in-touch with their readers and markets. Our easy-to-use panel technology means we can have your editorial team trained up and managing a regular panel in no time.

10 Ways that Publishers benefit from using Demographix

1. Improved sales insight
   Demographix is used widely by marketing departments to give sales teams the kind of reliable reader insight that enhances their relationships with key clients.
2. Measuring ad effectiveness
   Easily embedded images, MP3s and videos mean that insight teams can monitor the effectiveness of ad campaigns, using the actual creatives to enhance recall from either print or online environments. This provides deeper feedback for clients.
3. Industry insight and knowledge
   Demographix is used by publishers to offer industry-wide customer satisfaction surveys that provide insights into how brands or companies are viewed in the market overall, and in comparison to other competitors.
4. Sponsored reader panels
   Sponsorship opportunities are available for building up publication-focussed panels, with low-cost overheads, that provide great insights for readers.
5. Newspaper reader juries
   Regular editorial can be generated from a panel of readers that builds loyalty to the brand and can generate compelling editorial copy (such as an Email Jury). Our viral option (“Invite a Friend”) at the end of surveys can be used to build up email mailing lists.
6. Reader awards
   Demographix is used widely as the technology behind many high profile annual reader awards. These include Auto Express Driver Power, PC Pro Awards, TV Choice Awards, and the All About Soap Awards.
7. Event registration and feedback
   Simple event registration can now be easily managed in-house using Demographix forms. Gather a full dataset of attendee details, easily downloaded in Excel and other formats. After the event, get attendee feedback quickly and effectively.
8. Subscriber satisfaction surveys
   Publishers can measure how subscribers rate the performance of their subscription houses with individual brands. We have also been the technology behind the Dovetail industry-wide Subscriber Service Survey since its inception.
9. Monitoring digital trends
   Demographix technologists keep up with new trends in publishing, such as the iPad/tablet and mobile app revolution currently in progress, to ensure publishers get reliable feedback via all the new form factors.
10. No hidden costs!
    The biggest benefit you can get with Demographix is that, unlike other online research technologies, there are no hidden costs. Our annual subscriptions are “all-in” (including unlimited responses and inclusive training) meaning you know what your budget will be.

Read publishing industry Case Studies of Demographix users ( 97KB )